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About Haier
Welcome to Haier!
Haier has been providing customers with high quality products for 27 years and is the number one brand of Major Appliances in the world with 7.8% retail volume share in 2011*. Haier prides itself on being a forerunner in the industry.
Here at Haier we are dedicated to providing customers with innovative and smart products to better meet their needs. It all starts with our corporate philosophy, a credo based on delivering quality products and constantly innovating.
For Haier, our customers’ needs are most important when it comes to product development and design. This is why we have 29 manufacturing bases and 16 industrial parks in Europe, North America, Asia, the Middle East and Africa.
Our global presence allows Haier to localise our production and build high-quality products tailored to local needs. With eight Research and Development centres around the world, Haier is equipped to stay on top and meet our goal of providing a large range of durable products.
Entering into the 9th year of implementing its global brand building strategy, Haier, in 2012, will continue to promote its
- Enterprise spirit of "creating resources and winning global reputation" and
- Work style of "individual-order combination, quick decision-making.
- Business model innovation of "just-in-time model with zero inventories" based on the combination of virtual and actual networks.
*Source Euromonitor International Limited; retail volume sales in units based on 2011 data.